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Jo Barnard


You know the peculiar satisfaction you get when you discover certain really good products? The things that fit beautifully into your life, that create a complete harmony out of form and function, that don't make you feel like you're pillaging the planet? 

Jo Barnard is out to fill the world with more of them and less of the rest, and she's the founder of a business set up to do just that. Morrama is is an award-winning industrial design agency that works with start-ups to create beautifully engineered products.

Jo Barnard

Why do you do what you do?

The challenge. Switching between engaging with clients, users, my team and working head-down solving a tough design problem keeps both sides of my brain active and there really is never a dull moment.

What's the one thing that your work has taught you that you wish everyone knew?

My work is about creating stuff. Physical stuff. If there is one thing I’ve learnt that everyone should know is how things are actually made.

And not just at the factory level: the teams of people around the world that come together to design, engineer, tool, mould, machine, programme, assemble, package and distribute even just the simplest of things.

Maybe then they wouldn’t chuck them into landfill so readily.

What piece of advice has most influenced or assisted you recently? 

As a founder the hardest thing is not stretching yourself too thin. Not wearing too many hats. The best piece of advice I had lately was to write down all of my job roles and for anything that someone else can do either train someone in the team to do it, or look to hire. This then gives you the freedom to do more of the stuff that you do best.

What are your plans or ambitions for the next 6 months?

The next 6 months at Morrama are about growth. Building our team and getting involved in more startup projects. We have a really exciting portfolio of startups that we have worked with on brand and product design and development, but we are always looking for more ways that we can support them and ensure their success.

I’m hoping that through The Hot Breakfast I can add to our network of talented people that can bring experience and knowledge into both our research and design process and the ongoing business development of our clients.

What's your morning routine?

Get up, check social (no emails!), 20-30 minutes floor exercises and stretching, shower, porridge with banana, brush teeth and cycle to work.

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